Your investment thesis should be based on validated forecast data
You always do in depth financial analysis on target/portfolio companies as part of the investment thesis. We give you the ability to do the same for the Go To Market plan - if you don't do this you will be building a financial plan based on a flawed set of assumptions.
The forecast and pipeline is typically not reliable because:
Timelines are not realistic
Not engaged with the budget holders or decision makers
No compelling event
Not based on solving problems with real business value